All Out This August

Adieu August! A lot of fun and frolic, that’s what happens in our office. It’s not just all work here at Zivame. Let’s take a look at some of the highlights that kept us cheerful throughout the past month.

So we recently told you about our collaboration with U Mumba & Pro-Kabbabdi. But the game we should be rooting for is Table Tennis as we do play A LOT of it, day in and day out. A day in the office wouldn’t be complete without the ping-ping that resonates from the TT table area. August saw a volley of games that were part of our official table tennis tournament.  Crowds gathered, people trained ardently to play the sport that they hold so close to their heart. And in the end Bhupendra Singh, from Tech emerged the champion of the tournament. After much whining from the lot in the marketing team, we also saw a Foozball table make entry into the sporting arena.  Carrom doesn’t seem to have caught on all that much as of yet.

We love to dress up here at Zivame. Retro day saw polka dots and poufs and a whole lot of colour, the customer service team have  always  played  an enthusiastic role and have always kept in form to the theme. Kudos to them. A lot of pretty ladies made quite the statement during our ethnic day celebration but the men weren’t to be left very far behind. Everyone seemed to have a blast. We seem to have a fondness not only for lingerie but for ethnic wear as well. And in the lingerie department we met a lot of interesting women who were some of the first to experience our Fitting Lounge (Stay tuned for more about that in our coming posts)!

What Does A Kabbadi Team Have In Common With A Lingerie Store?

Let us enlighten you. We at Zivame decided to support a unique cause. A cause we felt needed a strong champion – The need to safeguard the dignity of women in our society. With crimes against women increasing at an astounding rate, there is an alarming need to create awareness and encourage people to maintain zero tolerance towards violence against women. We decided to run a strong campaign that would make an immediate impact.

And who better to join forces with than a team of 12 strong contenders formed and owned by U Sports, namely U Mumba. Participating for the first ever season of “Star Pro Kabaddi League” along with seven other teams, they seem to have taken the Indian Television Scene by Storm.  We approached the team U Mumba who happen to be leading contenders to support us in our quest.  We were greeted with overwhelming enthusiasm from their side.  They were overjoyed at the prospect of coming forward to create awareness and pledge support through a cause oriented digital campaign called ‘MARYADA’.

Supported all the way by Unilazer Sports and championed by one of the best teams in a manly sport like Pro KAbbadi, ‘MARYADA’ is one of the most unique campaigns to hit Social Media. Maryada translates to a limit or boundary in Sanskrit.  If we have to elaborate, it is an outline of the intrinsic moral laws, including likewise ethics, or established customs or rules, and hence signifying rectitude. In a game of Kabaddi, the centre line is considered as the boundary line for each in the team. Each time a raider from the opposite team crosses the line, he breaks this boundary. Every successful defence point is leveraged through the campaign as the U Mumba’s effort towards this noble cause.  So a win for U Mumba is a win for women.

A team of 12 men fight very hard in the name of women and dedicate every win as a step towards protecting and safe-guarding the dignity of women. Through our social media platforms like Facebook and Twitter, we play an active role in promoting this noble cause. We’re inviting you to come be a part of this revolution as well. Do join us.  

15 Hottest WAGs this FIFA World Cup

With these ladies likely to be cheering from the stands, keeping your eye on the game is going to be difficult, to say the least! Here’s to some hot & happening women who are making waves as much as their sporting partners (probably more!)

1. Shakira
Who can ever forget that the Hips don’t lie star Shakira, is now a soccer WAG. Mother of Spanish defender Gerard Piqué’s child, this one makes for one hot, cougar couple!


2. Irina Shayk
Now here’s one sizzling supermodel. Dating Portugal’s Cristiano Ronaldo, this Victoria’s Secret supermodel is certainly on everyone’s ogle list!


3. Edurne Garcia
This pop singer & model has definitely earned her place in the hottest WAG list this year. Dating Spain’s backup goalkeeper David de Gea, this is one hot couple to watch out for!


4. Evangelina Anderson
She’s dating Argentina’s Martin Demichelis but that isn’t just why she is making waves. Her popularity as a buxom pin up girl has gone through the roof.


5. Sara Carbonero
This super stylish Spanish reporter is dating Spanish goalie Iker Casillas and dare we say they make one sizzling pair. That she was voted the world’s sexiest Journalist at one time is no mean achievement.

6. Carla Kompany
This trendy radio presenter is said to be a big influence in the life of the Belgian player Vincent Kompany!


7. Michela Quattrociocche
This super stylish film actress is married to the Italian midfielder Alberto Aquilani. Boy, isn’t she hot & happening!


8. Daniella Semaan
Known among her friends as Queen DD, this one has a chequered past. Regularly featured in Gossip Magazines, she left her millionaire husband to be with Cesc Fabregas.


9. Leticia Sahagun
If you have been a part of the twitterati, chances are you have come across the professions of love between Sahagun & Javier Hernandez.


10. Amra Silajdzic
Speaking of PDA, this Bosnian beauty posted a photo of herself & Edin Dzeko kissing- something that he reportedly wasn’t very happy about.


11. Pilar Rubio
This is a face that can launch a thousand ships. A television presenter, she is in a relationship with Champions League-winner Sergio Ramos.


12. Sam Cooke
When you have a Page 3 Girlfriend like Cooke, Chris Smalling can take hearts even after some sporting losses.


13. Sarah Brandner
This German Model sure has a big fan following, something that the Munich midfielder Bastian Schweinsteiger will need to contend with!


14. Melissa Satta
What’s with Soccer Players & Television Presenters? Here’s another sexy television presenter coupling with (pun intended, they have been known to be talking about their sex life openly) Kevin-Prince Boateng.

15. Bethany Dempsey
Now here’s beauty with brains! Married to Clint Dempsey, this mother of two has a degree in educational psychology.


Instead of just being arm candies, clearly some of them are illustrious women in their own right, with fledging careers. What they still need to contend with are both bouquets & brickbats for their beaus’ performance on field!

Start your own brand today

After years in a corporate job, have you been bitten by the entrepreneurial bug? Do you think you have a great business idea? Have you also deliberated on what it would be like to give up that plum salary package? Are you now ready to take the plunge? Here are some handy tips for starting up your own venture.

1. Research the market- There’s no circumventing this one. Clearly identify your target market and delineate both their demographics & psychographics. See how well they are already being served by competition & where are the need gaps. It is very important that you manufacture products to fill client needs and not start looking for needs once you have your product ready. Remember that there’s just no substitute of taking feedback for the product before setting out to launch it. A major reason why product launches fail is insufficient customer feedback & lack of customer involvement in the product development phase. Your focus as an Entrepreneur has to be on solving problems & not just building an idea.

2. Create a robust business plan- No matter how great your idea, it needs detailing. Translate your passion to paper- list down exactly what you plan to do & how you plan to do it. Business plans are inherently strategic. Let your plan reflect where you are and where you want to be, in a finite time frame. Tomorrow, when you want to raise funding, whether it is from an Angel investor or a VC, a robust business plan is what will come in handy.In doing the financials, ensure that you have done the entire groundwork. Sure there can be some errors, but try & err on the side of caution.

3. Ensure that your legal formalities are in place- The first step here is to decide what kind of business do you want to set up- will it be a sole proprietary firm or do you have a co-founder & hence need to set up a partnership firm. Registering the company, applying for a Pan Card & other legal documents, having a bank account are all-important steps in the process

4. Get the supply side in place- Ensure that you have the supply logistics in place. Whether you are manufacturing the product or sourcing it, ensure that you have seen this through carefully & have the capacity to scale should demand rise.

5. Effective Marketing – Did you know that many start-ups are guilty of spending all the money that they have in developing the product, with the net result that precious little is left for launching, marketing & selling it. Ensure that you do not make this mistake. Thankfully for startups, effective marketing today does not mean mass media advertising or whopping sums spent on celebrity endorsements alone. The world wide web has opened up a plethora of opportunities & social media has emerged as a great leveler. Create a catchy logo, have a functional web site in place and use the internet to your advantage with targeted advertising.

While you focus on these areas, here is a check-list of reasons why many product launches fail, for you to tread carefully:

  • Not incorporating the voice of the consumer in the product development phase.
  • No urgency in communication
  • No provision for growth
  • Inadequate  research
  • Me-too product
  • Build it and they will come, mindset

As Bill Gates has aptly said, “It’s fine to celebrate success but it is more important to heed the lessons of failure.” With that, we wish you luck in your enterprise!


How to pick lingerie for your girlfriend?

If there is one gift for your girlfriend, buying which is can be as daunting as it can be rewarding, lingerie has to win hands down! If you are one of those who is drenched in sweat at the thought alone, our man friendly tips will come in handy! Follow them and lace your purchase with anticipation of an exciting nocturnal encounter!

1. Size does matter
There’s nothing quite as important as paying attention to this rule! Remember Women’s lingerie does not follow the Small, Medium, Large pattern. There are some digits & some alphabets you need to master. So remember to run through her lingerie drawer to check for sizes. Surely, you don’t want to get her a bigger size & earn her wrath not just on account of ill-fitting lingerie but for the fact that you thought she is “fat”. Now that is one area you wouldn’t want to venture into, would you?

2. Know her body type
Sure that piece of lingerie looks fab, but will it look as fab on her? It is important to keep her body type in mind before making that purchase. Corsets, for example, are great to accentuate those voluptuous curves while boy shorts add curves to that athletic body. It may be a good idea to add on a sexy robe to your buy….just so that it can cover up any not so perfect lingerie decision you have made. It is an added perk that the swishes of a silk robe get your mood skyrocketing!

3. Buy for her Personality Type
So you want to buy something that is shall we say, risqué? You have set your eyes on that crotchless piece of lingerie…why just that, the entire fetishwear line appeals to you like little else. Before having it gift wrapped just stop short & think of her individual style. Does your gal prefer cute floral lingerie while you are taking the diametrically opposite route? Besides the fact that your gift may never make it on her person, you do not want to leave her thinking that the two of you have opposing personality types, do you?

4. Take a cue from something as prosaic as her Jeans….ya you heard it right
Lori Ann Robinson, A LA based fashion consultant suggests that her Jeans can give you a clue of how raunchy you can get with that lingerie purchase. For someone wearing a timeless high waist jeans, it is safe to go with fairly conservative lingerie pieces. On the other hand, if your gal sports dangerously low waist jeans, you could up your raunchiness quotient significantly too.

5. Colors…Colors…colors
Sure black will transform your girl into a sexy siren, but do stop to see her choice in lingerie. Does she prefer girly colors…the cutesy pink replete with a bow etc. In which case pamper her with what she loves. After all when she feels sexy wearing it, there is a lot of reward that you stand to reap.

6. Cut corners everywhere but on lingerie
There is no denying the fact that top end lingerie brands with their flattering materials & sexy cuts add to the woman’s oomph like little else. Go in for cheaper variants and they may not flatter her just that much. Remember what does not make her feel good, simply doesn’t work when it comes to lingerie!

7. Accessorize
Lingerie is lingerie is lingerie, you thought. Think again? There’s a whole lot of sexy accessory that adds just that provocative touch. Choose from a whole range of suspenders, garters….what have you. That you will have an action packed time ahead, is a given.

8.  Still Floundering- Make the easier choice
Well, if you are struggling in this new-found sea of information- there’s hope. You can take an easier path & gift her a special Lingerie Gift Voucher. While she will revel in your thoughtfulness, you will benefit from the fact that she would have made the choice!

May we wish you luck in your exploits. Remember that the choice you make can affect the direction in which your relationship will go. However, make the right purchase once & the confidence will make you a pro!