Au Revoir, October

Transience in the form of fall is always welcome here at Zivame. October, a month to remember, saw Breast Cancer Awareness taking centre stage. Being a cause we hold close to our hearts (no pun intended), we decided to go a step further. Along with Bangalore-based NGO Milaap, we went on a mission to get 1000 rural women tested for Breast cancer. 98% of women with breast cancer can be saved with early detection. Through a month-long digital campaign called #Share2Care, we urged people to promote this cause and thereby raise awareness. Thanks to the overwhelming response received, camps were hosted across Trichy, Tamil Nadu and woman were screened for breast cancer as well as cervical cancer.

unnamed (4)

Why so serious, you may ask? We admit, it wasn’t all work.  We saw an enthusiastic lot sport peppy pink to work in order advocate Elle India’s campaign #WearPinkToWork day. It’s always fun to watch men strut around in pink to support a good cause; fortunately we have such willing participants.

unnamed (2)
Here at Zivame we never seem to lack enthusiasm when it comes to celebrating.  The festival of lights, Diwali was no exception. From vibrant Rangolis to sumptuous sweets to gorge on, we pulled out all the stops. The CS team as usual were seen in full form, spreading the festive fever. Rangoli contests were held, the men were caught making gorgeous flower carpets and the crackers served their purpose. We hope you had a nice Diwali too!

Speaking of enthusiasm, you wouldn’t believe the kind of requests we get sometimes.  This was one of the crazy few:
(For those of you who don’t know, that’s Jose’ Covaco, quite the popular MTV Vj and comedian. PS: We think he’s quite cute too)

This is what our team had to say to him:
(Hope you had fun watching it, because we had fun making it.)

unnamed (3)

Last, but the definitely not the least, our first Halloween celebrations marked the end of the month. Friday the 31st was a day to break out of the mould and try something new. Spooky decorations, funky costumes and candy helped pepper the day with excitement.

Save Her Life & Yours From Breast Cancer


                                    This October for Breast Cancer Awareness month
                                            Zivame in  association with
                      is on a mission to get 1,000 rural women in Trichy screened for
                                                       breast and cervical cancer.

            Join the fight against breast cancer with just a click.
      For every message/tweet from you, one woman in Trichy will be screened for
breast and cervical cancer.

                                                               SAVE A LIFE TODAY
                              Leave a message:
                             On ThunderClapIt: 
#share2care on twitter,  

                                                CHECK YOURSELF. SAVE YOURSELF.
                    98% of women with breast cancer can be saved with early detection.
With these 5 easy steps, you can perform a check on yourself in the comfort of your home. Be sure to be thorough and don’t hesitate to report any irregularities you may                                                          find to the doctor right away.


Step 1

Observe your breasts in the mirror with your shoulders straight and arms placed on your hips.

Here’s what you should look for:
• Abnormal size, shape or colour.
• Any visible distortion or swelling.

If you see any of the following, bring them to your doctor’s attention:
• Dimpling, puckering, or bulging of the skin.
• A nipple that has changed position or is inverted.(pushed inward instead of sticking out).
• Redness, soreness, rash, or swelling.



Step 2 

Raise your arms and look for the same signs.


Step 3

Look for any signs of fluid coming out of the nipples.

Step 4

Feel your breasts while lying down. Use the right hand to feel your left breast and the left hand to feel your right breast. Use a firm, smooth touch with the first few fingers of your hand, keeping the fingers flat and together. Be sure to cover the entire breast from all sides. Use light pressure.

Use medium pressure for tissue in the middle of your breasts. Use firm pressure for the deep tissue in the back. When you’ve reached the deep tissue, you should be able to feel down to your ribcage.


Step 5

Finally, feel your breasts while you are standing or sitting. Many women find it easier to feel them when their skin is wet and slippery, so they perform the check in the shower. Make sure you cover the breast entirely, using the same hand movements in step 4.

                                            Share this page with your friends and
                                              join our fight against breast cancer.



So Long September

September, a month of celebrations, stands witness to a lot of firsts. It started with our début TVC which sparked interest the minute it hit air time. We, the lucky team caught the first glimpse of the quirky advert which carves a niche of its own. Without a single piece of lingerie being displayed and using everyday women instead of models, it makes run-of-the-mill lingerie ads a thing of the past. If you haven’t already caught a peek at it, here’s the link: watch?v=aI50ihdAHfs

Amidst the increasing workload we also had a chance to let our hair down and indulge in some well-deserved fun during our three year anniversary celebrations. It started off with an array of cultural programmes where plenty of hidden talents were unearthed.  An enthusiastic group led by a cheery emcee put together an interesting show which comprised of lively dance performances, sultry-voiced songstresses and much more. The enthralled audience cheered them on and were treated with cake and goodies afterwards.
Just when we thought that the surprises were dwindling, a flash sale was announced much to the delight of all the women. All hell let loose when boxes and boxes of gorgeous lingerie were presented to eager shopaholics. Such a great lingerie haul, we must say! Even a few men were caught getting a hold of the loot. 

As we were getting back to some serious work, yet another surprise made its way into our inbox –   an invite to our official Third Anniversary Celebrations, a Hawain themed party at the Leela. The whole office had a chance to mix, mingle and dance the night away. The high-spirited (note the pun) crowd took to the dance floor like it was second home. A fabulous site wide offer that lasted the whole month and our anniversary campaign Sthree summed it up. We will also be announcing the winners of the campaign in our coming posts, where we got to be a part of some interesting women’s lives. Stay tuned for more!

All Out This August

Adieu August! A lot of fun and frolic, that’s what happens in our office. It’s not just all work here at Zivame. Let’s take a look at some of the highlights that kept us cheerful throughout the past month.

So we recently told you about our collaboration with U Mumba & Pro-Kabbabdi. But the game we should be rooting for is Table Tennis as we do play A LOT of it, day in and day out. A day in the office wouldn’t be complete without the ping-ping that resonates from the TT table area. August saw a volley of games that were part of our official table tennis tournament.  Crowds gathered, people trained ardently to play the sport that they hold so close to their heart. And in the end Bhupendra Singh, from Tech emerged the champion of the tournament. After much whining from the lot in the marketing team, we also saw a Foozball table make entry into the sporting arena.  Carrom doesn’t seem to have caught on all that much as of yet.

We love to dress up here at Zivame. Retro day saw polka dots and poufs and a whole lot of colour, the customer service team have  always  played  an enthusiastic role and have always kept in form to the theme. Kudos to them. A lot of pretty ladies made quite the statement during our ethnic day celebration but the men weren’t to be left very far behind. Everyone seemed to have a blast. We seem to have a fondness not only for lingerie but for ethnic wear as well. And in the lingerie department we met a lot of interesting women who were some of the first to experience our Fitting Lounge (Stay tuned for more about that in our coming posts)!