Transience in the form of fall is always welcome here at Zivame. October, a month to remember, saw Breast Cancer Awareness taking centre stage. Being a cause we hold close to our hearts (no pun intended), we decided to go a step further. Along with Bangalore-based NGO Milaap, we went on a mission to get 1000 rural women tested for Breast cancer. 98% of women with breast cancer can be saved with early detection. Through a month-long digital campaign called #Share2Care, we urged people to promote this cause and thereby raise awareness. Thanks to the overwhelming response received, camps were hosted across Trichy, Tamil Nadu and woman were screened for breast cancer as well as cervical cancer.
Why so serious, you may ask? We admit, it wasn’t all work. We saw an enthusiastic lot sport peppy pink to work in order advocate Elle India’s campaign #WearPinkToWork day. It’s always fun to watch men strut around in pink to support a good cause; fortunately we have such willing participants.
Here at Zivame we never seem to lack enthusiasm when it comes to celebrating. The festival of lights, Diwali was no exception. From vibrant Rangolis to sumptuous sweets to gorge on, we pulled out all the stops. The CS team as usual were seen in full form, spreading the festive fever. Rangoli contests were held, the men were caught making gorgeous flower carpets and the crackers served their purpose. We hope you had a nice Diwali too!
Speaking of enthusiasm, you wouldn’t believe the kind of requests we get sometimes. This was one of the crazy few: https://twitter.com/HoeZaay/status/527149659995652096
(For those of you who don’t know, that’s Jose’ Covaco, quite the popular MTV Vj and comedian. PS: We think he’s quite cute too)
This is what our team had to say to him: https://twitter.com/HoeZaay/status/527149659995652096
(Hope you had fun watching it, because we had fun making it.)
Last, but the definitely not the least, our first Halloween celebrations marked the end of the month. Friday the 31st was a day to break out of the mould and try something new. Spooky decorations, funky costumes and candy helped pepper the day with excitement.