Save Her Life & Yours From Breast Cancer


                                    This October for Breast Cancer Awareness month
                                            Zivame in  association with
                      is on a mission to get 1,000 rural women in Trichy screened for
                                                       breast and cervical cancer.

            Join the fight against breast cancer with just a click.
      For every message/tweet from you, one woman in Trichy will be screened for
breast and cervical cancer.

                                                               SAVE A LIFE TODAY
                              Leave a message:
                             On ThunderClapIt: 
#share2care on twitter,  

                                                CHECK YOURSELF. SAVE YOURSELF.
                    98% of women with breast cancer can be saved with early detection.
With these 5 easy steps, you can perform a check on yourself in the comfort of your home. Be sure to be thorough and don’t hesitate to report any irregularities you may                                                          find to the doctor right away.


Step 1

Observe your breasts in the mirror with your shoulders straight and arms placed on your hips.

Here’s what you should look for:
• Abnormal size, shape or colour.
• Any visible distortion or swelling.

If you see any of the following, bring them to your doctor’s attention:
• Dimpling, puckering, or bulging of the skin.
• A nipple that has changed position or is inverted.(pushed inward instead of sticking out).
• Redness, soreness, rash, or swelling.



Step 2 

Raise your arms and look for the same signs.


Step 3

Look for any signs of fluid coming out of the nipples.

Step 4

Feel your breasts while lying down. Use the right hand to feel your left breast and the left hand to feel your right breast. Use a firm, smooth touch with the first few fingers of your hand, keeping the fingers flat and together. Be sure to cover the entire breast from all sides. Use light pressure.

Use medium pressure for tissue in the middle of your breasts. Use firm pressure for the deep tissue in the back. When you’ve reached the deep tissue, you should be able to feel down to your ribcage.


Step 5

Finally, feel your breasts while you are standing or sitting. Many women find it easier to feel them when their skin is wet and slippery, so they perform the check in the shower. Make sure you cover the breast entirely, using the same hand movements in step 4.

                                            Share this page with your friends and
                                              join our fight against breast cancer.



So Long September

September, a month of celebrations, stands witness to a lot of firsts. It started with our début TVC which sparked interest the minute it hit air time. We, the lucky team caught the first glimpse of the quirky advert which carves a niche of its own. Without a single piece of lingerie being displayed and using everyday women instead of models, it makes run-of-the-mill lingerie ads a thing of the past. If you haven’t already caught a peek at it, here’s the link: watch?v=aI50ihdAHfs

Amidst the increasing workload we also had a chance to let our hair down and indulge in some well-deserved fun during our three year anniversary celebrations. It started off with an array of cultural programmes where plenty of hidden talents were unearthed.  An enthusiastic group led by a cheery emcee put together an interesting show which comprised of lively dance performances, sultry-voiced songstresses and much more. The enthralled audience cheered them on and were treated with cake and goodies afterwards.
Just when we thought that the surprises were dwindling, a flash sale was announced much to the delight of all the women. All hell let loose when boxes and boxes of gorgeous lingerie were presented to eager shopaholics. Such a great lingerie haul, we must say! Even a few men were caught getting a hold of the loot. 

As we were getting back to some serious work, yet another surprise made its way into our inbox –   an invite to our official Third Anniversary Celebrations, a Hawain themed party at the Leela. The whole office had a chance to mix, mingle and dance the night away. The high-spirited (note the pun) crowd took to the dance floor like it was second home. A fabulous site wide offer that lasted the whole month and our anniversary campaign Sthree summed it up. We will also be announcing the winners of the campaign in our coming posts, where we got to be a part of some interesting women’s lives. Stay tuned for more!

All Out This August

Adieu August! A lot of fun and frolic, that’s what happens in our office. It’s not just all work here at Zivame. Let’s take a look at some of the highlights that kept us cheerful throughout the past month.

So we recently told you about our collaboration with U Mumba & Pro-Kabbabdi. But the game we should be rooting for is Table Tennis as we do play A LOT of it, day in and day out. A day in the office wouldn’t be complete without the ping-ping that resonates from the TT table area. August saw a volley of games that were part of our official table tennis tournament.  Crowds gathered, people trained ardently to play the sport that they hold so close to their heart. And in the end Bhupendra Singh, from Tech emerged the champion of the tournament. After much whining from the lot in the marketing team, we also saw a Foozball table make entry into the sporting arena.  Carrom doesn’t seem to have caught on all that much as of yet.

We love to dress up here at Zivame. Retro day saw polka dots and poufs and a whole lot of colour, the customer service team have  always  played  an enthusiastic role and have always kept in form to the theme. Kudos to them. A lot of pretty ladies made quite the statement during our ethnic day celebration but the men weren’t to be left very far behind. Everyone seemed to have a blast. We seem to have a fondness not only for lingerie but for ethnic wear as well. And in the lingerie department we met a lot of interesting women who were some of the first to experience our Fitting Lounge (Stay tuned for more about that in our coming posts)!

What Does A Kabbadi Team Have In Common With A Lingerie Store?

Let us enlighten you. We at Zivame decided to support a unique cause. A cause we felt needed a strong champion – The need to safeguard the dignity of women in our society. With crimes against women increasing at an astounding rate, there is an alarming need to create awareness and encourage people to maintain zero tolerance towards violence against women. We decided to run a strong campaign that would make an immediate impact.

And who better to join forces with than a team of 12 strong contenders formed and owned by U Sports, namely U Mumba. Participating for the first ever season of “Star Pro Kabaddi League” along with seven other teams, they seem to have taken the Indian Television Scene by Storm.  We approached the team U Mumba who happen to be leading contenders to support us in our quest.  We were greeted with overwhelming enthusiasm from their side.  They were overjoyed at the prospect of coming forward to create awareness and pledge support through a cause oriented digital campaign called ‘MARYADA’.

Supported all the way by Unilazer Sports and championed by one of the best teams in a manly sport like Pro KAbbadi, ‘MARYADA’ is one of the most unique campaigns to hit Social Media. Maryada translates to a limit or boundary in Sanskrit.  If we have to elaborate, it is an outline of the intrinsic moral laws, including likewise ethics, or established customs or rules, and hence signifying rectitude. In a game of Kabaddi, the centre line is considered as the boundary line for each in the team. Each time a raider from the opposite team crosses the line, he breaks this boundary. Every successful defence point is leveraged through the campaign as the U Mumba’s effort towards this noble cause.  So a win for U Mumba is a win for women.

A team of 12 men fight very hard in the name of women and dedicate every win as a step towards protecting and safe-guarding the dignity of women. Through our social media platforms like Facebook and Twitter, we play an active role in promoting this noble cause. We’re inviting you to come be a part of this revolution as well. Do join us.